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For founder-led companies and their leadership teams

Stronger, or just bigger?

Clarus is a thinking partner for you and your leadership team — one that knows your numbers, presses you to a decision, and helps you design the business with intention.

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Strength and stamina, on every page

1.31

Profit Power Ratio™

strength · Gross Profit ÷ OPEX

57days

The Cycle

stamina · DSO + DIO − DPO

Above 1.0, getting stronger. Near 1.0, covering the nut. Below 1.0, burning strength. Example figures from a worked case in the Clarus Leadership Series.
The problem

Your business is perfectly designed to get the results it's getting.

If your leadership team is working harder than ever — and you're still getting surprised or frustrated — you don't have a know-how problem or a motivation problem. You have a design problem.

Everyone is rowing hard. Not in the same direction.

Every seat at the table pushes its own piece: sales, operations, finance, people. Now each leader has AI making their piece faster. Faster parts do not make a faster business. A leadership team working together as one team does.

You are not short on data.

You have a chart of accounts, dashboards nobody opens, and a scorecard that reports what already happened. You do not need more reporting. You need a way to test the next move before committing to it.

The whole business used to fit in your head.

At twenty people you could see it all from where you stood. At two hundred you cannot, and no amount of effort puts it back. Clarus puts the whole system on one page the whole team can see.

Not another dashboard. Not a new operating system. Clarus sits on top of whatever you already run, connects every decision to the numbers that drive it, and looks forward instead of back.

The Clarus Leadership Series™

One principle. One book. One module.

Clarus is built on Mark Stanley's books. Read one in about 90 minutes, then open its module with your own numbers. The platform only ships what the books have already taught.

  1. Cover of Book One, The Profit Power Ratio by Mark Stanley

    Book One

    The Profit Power Ratio™

    When Growth Builds Strength

    Five numbers and one ratio: Gross Profit ÷ OPEX. Above 1.0 the business is getting stronger. Below 1.0 it is only getting bigger.

    In Clarus: Your 5-Number Income Statement™ and the ratio's trend, quarter by quarter. The trend is the gauge.

  2. Cover of Book Two, The Power of X by Mark Stanley

    Book Two

    The Power of X™

    When Small Moves Compound

    Two gauges, strength and stamina, and seven Power Moves: four profit drivers and three cash levers. Pick your X.

    In Clarus: Simulate a move on your own numbers and see what it does to both gauges before you touch it.

  3. Cover of Book Three, The Core Driver by Mark Stanley

    Book Three

    The Core Driver™

    Leading Against the Line

    One output count, not revenue, drawn as a Line the whole leadership team leads against. Every decision answers to it.

    In Clarus: Set the Line and read every week against it, together.

  4. Cover of Book Four, The Signal by Mark Stanley

    Book Four

    The Signal™

    Knowing When to Act

    A few leading signals per seat, read against preset triggers. Every red has a kind, a verb and one owner.

    In Clarus: One board that tells the team when to act, and who owns it.

Clarity · Confidence · Control. Books One to Four are the Clarity books. Books Five to Twelve are coming, and each brings its module.

Ask Clarus™

An engaged thinking partner.

Not a tool. Not a dashboard to decode. Each leader talks to Clarus, and the Clarus Engine™ does the work behind the glass. It sits above all four modules, in every seat.

  • Conversational. Plain language in, plain next move out.
  • Context-aware. Answers from your company's own numbers, not the internet.
  • Always present. One button on every screen.
  • Per-leader. Knows who is asking and what their seat owns. Your conversations are yours.

Ask Clarus · example

Why did my conversion rate slip last month?

Let's simulate it. If lead quality held, the slip is in sales capacity — want to run it?

Yes — show me.

Here's the move, and the play to fix it.

An illustrative conversation with Ask Clarus.

Built on a body of work

Mark Stanley

Mark has spent his career in the room with leadership teams. He was one of the first EOS® Implementers, is co-author of The Data Book and co-creator of UNSTOPPABLE! workshops. Clarus puts the discipline he teaches in those rooms into a platform your team can use every week. His workshop, “Profit Power: Stronger — or Just Bigger?”, is where many people first meet Clarus.

full-day sessions led
1,700+
leadership teams
180+
books written, on Amazon
4 of 12
Start with Book One on Amazon (opens in a new tab)
The free trial

Your own numbers, in a few minutes.

  1. Step 1: Create your login

    Your name, your work email and a password. That is the whole form.

  2. Step 2: Confirm it's you

    We email you a six-digit code. Type it in and you're through.

  3. Step 3: A short guided setup

    Clarus asks about your company and how you make money, then takes you into the platform.

  4. Step 4: Bring your leadership team

    Invite the people who sit at your table. Each one gets their own seat and their own Ask Clarus.

Start free trial

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Questions

Frequently asked

Who is Clarus for?

Founder-led companies and the leadership teams that run them: past startup, not yet enterprise. The whole business used to fit in the founder's head. Clarus is for the point where it no longer does.

Does it replace our dashboards, our accounting system or EOS®?

No. Not another dashboard. Not a new operating system. Clarus sits on top of whatever you already run, connects every decision to the numbers that drive it, and looks forward instead of back.

Do I need to read the books first?

No. Each module teaches its principle as you use it. The books go deeper, and each one is about a 90-minute read. Start with Book One, The Profit Power Ratio™, on Amazon.

What does the trial cost?

Nothing. The sign-up form asks for no payment details.

Who can see our numbers?

Only the people you invite into your company, each according to their role. Ask Clarus conversations are private to the person having them; they are not shown to the rest of the company.

Is Clarus finished?

Not yet, and we would rather say so. The philosophy is locked and the platform is working, but it is still in active development: the four modules are being brought to completeness one at a time, and parts of The Signal™ still run on example data. Books One to Four are written and in the platform; Books Five to Twelve are coming, and each new book brings a new module. The platform only ships what the books have already taught.